Posted by 805Devil on June 05, 19 at 09:37:20:
In Reply to: Re: Bowl Game tie-in has shuffled posted by Sun Devil P.A.T. on June 05, 19 at 08:26:04:
The rights to the Las Vegas Bowl are owned by none other than ESPN. ESPN has a financial share in the revenue of the SEC, they are effectively partners in business. Larry Scott continues his "go it alone" strategy which has very broad reaching implications well beyond the failed strategy of the P12 Networks.
The SEC has done an incredible job shaping their brand over the past 10 years, led by their strength in football. They have a 3 hour FREE commercial called College Game Day that is on TV every week during football season. The SEC and ESPN share revenues. They are partners.
ESPN owns the rights to about 35%-40% of all college football bowl games. ESPN can choose the bowl alliances, which teams get selected etc. for the bowls that they own.
For at least the past 10 years, about the same amount of time Scott has been the President of the P12, the P12 continues to fall further behind. His is not an effective leader and beyond adding Utah and Colorado he has done nothing worth while to make the P12 brand better. His professional record as a tennis player 1-18, is about the same winning percentage as his leadership of the P12.
The SEC has used football as a way to expand its "we are better than everybody" brand message in every sport. Look at basketball, baseball, softball, etc, during the past 10 years. The SEC is now considered to be one of the best conferences in every one of these sports. True or not, they have a complicit partner in ESPN who is willing to spew their propaganda because a strong SEC means more money for ESPN.
It's all about the money, plain and simple. That and a conference leader with the same management skills as Tracy Smith.
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