Posted by DevilsWin! on December 13, 19 at 15:47:53:
In Reply to: A few miscellaneous thoughts ... posted by Don B. on December 13, 19 at 15:34:58:
I'm 48, I grew up w/ Sparky but let me say that the day we went with the new branding was the day that I started seeing ASU gear on people in other towns in airports.
The bulk of your email was about how we engage with the youth movement and get them interested in ASU. The market has spoken and Sparky isn't it. Since the brand switchover, ASU has steadily climbed the merchandise sales ladder.
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