Its all about Branding


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Posted by Big Ron on December 31, 19 at 09:05:04:

In Reply to: It's Called Tradition!! posted by Chandler Devil on December 31, 19 at 08:09:17:

I seldom post in these Sports Fashion discussions, but this goes beyond how we look. I touches on who we are.

There are times when colored variations of team uniforms are OK to spice up a home game. But this is a nationally televised game and one of very few opportunities to show the nation ASU. So why go generic? As I post this, I am watching a replay of the ASU vs Cal game. Cal is wearing their BLACK uniforms with GOLD numbers. In fact every week, I can find a regional telecast with a team wearing BLACK.

How often does ASU get a national audience? This is the time to not look generic. This is a rare opportunity to sell ASU. Sell Sun Devil Culture. Sell Maroon & Gold. DevilForLife points out that Ohio State now has black uniforms. I have never seen them. When Ohio State plays big games, they look like Ohio State. I don't expect to see Alabama look like anything other than the Crimson Tide. That's who these teams are. That's what these team brand.

ASU? Not so much.




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