Became a sports consumer when my seats disappeared


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Posted by Big Ron on August 01, 20 at 11:42:58:

In Reply to: Re: PAC could have placed rivalry games at the end posted by Forkem on July 31, 20 at 21:07:31:

After graduating, I moved my little family to San Diego for my first job. We were flat broke and took out a loan - to buy our first season tickets. They were inexpensive seats high in section 237, but they were mine. We were proud to be Sun Devils. We never missed a game. Through the next 40 years, as my career advanced, I moved all over SDS. Upper deck, lower bowl, loge. I finally settled on Sec 205. Best seats in SDS. Surrounded by great football fans. We were like family. Mrs Big Ron would bring treats for the kids and the TV camera crew that was stationed next to our seats.

Then I got a call to tour the new stadium construction. Looking out the conference room window onto the stadium, I saw that some of my first seats no longer existed. Only the memories remained. As I sat with 3 marketing people waiting for my account executive, to make small talk I ask, “What are your best memories from SDS?” Silence. One offered to see if they could get Jean Boyd to come back to talk to me.

Finally my account executive came and explained that Sec 205 would be converted to a Legacy section and I could retain my seat location for $500,000 a seat donation plus annual ticket pricing. As a sports consumer, I should realize that my seats had been undervalued by ASU for years. As a sports consumer I should recognize the tax advantage that ASU seat pricing offered. When I balked at paying $1 million in 5 easy installments, the marketing group lost all interest in me. And I in them.

They convinced me that ASU viewed my as a sports consumer and no long as a fan. Then ASU eliminated the handicap carts and installed a mountain of stairs for my wife to climb on her 2 artificial knees. So now, as a sports consumer, I have chosen to watch my Sun Devils in San Diego, Los Angeles, Las Vegas and on TV. That reminds my, I still need to cancel this this year’s Las Vegas room reservation.


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