Posted by mDEVIL! on September 09, 21 at 11:28:05:
In Reply to: We still have an identity crisis posted by Big Ron on September 09, 21 at 09:16:33:
Our athletic department simply needs to consistently brand our teams ASU. Everyone will still know it stands for Arizona State University, and the academic side could still use both if desired.
Programs do this both to shorten a long brand, and to avoid confusion with another similarly named program.
There are other ASUs, but none of our stature. We'd own it.
LSU, UCLA, USC, UNLV, CAL, Penn State, BYU, Ole Miss, SMU, TCU, UConn, Texas A&M and others figured this out long ago but our athletic dept seems to prefer this confusion happen every year. Very odd.
No one confuses CAL & UCLA any more, Nevada and UNLV, etc.
Post a Followup